Phocuswire (February 3, 2025) -- Developments in artificial intelligence have been fast and furious in recent weeks. One of the latest, OpenAI’s “Operator,” has made headlines in travel with the support of big industry partners including Tripadvisor, Uber, Hipcamp, Priceline and Booking.com.
The tool, which is currently in a research preview and only available to Pro subscribers, raises questions about the future of digital travel marketing. After all, if search is being disrupted, won't that also change strategies and spending for travel marketers?
“Does everybody understand that Google search is fundamentally dead within the next seven years? That everyone is going to AI?” said Gary Vaynerchuck, chairman of VaynerX and CEO of VaynerMedia, in a video posted to LinkedIn.
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