Skift ($) (March 3, 2025) - Skift Take - Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms
Travel loyalty programs have become dull and overcrowded, with increasingly brand-agnostic consumers who prioritize discounts and perks over traditional loyalty. Time for something new.
New entrants such as banks and credit cards are capitalizing on the opportunity and are entering the travel space through the launch of their own dedicated travel booking platforms. They're moving from simply facilitating other brands’ loyalty programs through co-branded credit cards to becoming their own channel for buying travel.
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